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Marketing Strategies Tobacco companies have effectively marketed slim cigarettes as a premium product
[7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack." [8] Eve cigarettes distinguished themselves by being longer and narrower than the average cigarette, aligning with the prevailing notion that slim and slender figures are considered desirable in womens fashion and modelling industries
[4] In the 20th century, both the packaging and the cigarettes featured a floral design, with advertisements describing the cigarette as having "flowers on the outside, flavor on the inside." [3] As of 2002, the floral pattern has been replaced by butterflies
Virginia Slims Silver 120s Overview: Elegant, extra-long cigarettes with a subtle flavor
In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor